Graphic Design Tools I Can’t Live Without
August 22, 2024
About 6-7 years ago, Tiffany Green, a celebrity hair stylist, approached us with a dream – to create her own line of hair products with a luxury beauty brand. We embarked on a collaborative journey, inspired by nature and Tiffany’s vision, to bring beauty, pampering, and luxury into women’s homes. Thus, Bleu Luna was born.
Working closely with Tiffany, we crafted a captivating logo for Bleu Luna. Through a combination of hand-drawn techniques and digitalization, we brought her vision to life. But our involvement didn’t end there. We also provided assistance in packaging design, collaborating closely with the manufacturer to ensure a cohesive and visually appealing product presentation.
Our collaboration with Tiffany extended beyond the logo and packaging. We had the privilege of assisting her in designing a captivating website that showcased the essence of Bleu Luna. With a focus on user experience and aesthetics, we created an online space that beautifully represented the brand.
Additionally, we extended our expertise to the realm of print design, creating eye-catching marketing materials, product brochures, and promotional items. We ensured that the Bleu Luna brand was consistently communicated across various mediums, leaving a lasting impression on potential customers. We created beautiful and functional luxury shopping bags (shampoo and conditioner bottles are heavy!), event decor, and other swag design over the years.
In the digital sphere, we supported Bleu Luna with engaging email campaigns, social media graphics, and online advertisements. We worked hand-in-hand with Tiffany to develop a cohesive digital presence that reflected the brand’s values and captured the attention of its target audience.
Additionally, we extended our expertise to the realm of print design, creating eye-catching marketing materials, product brochures, and promotional items. We ensured that the Bleu Luna brand was consistently communicated across various mediums, leaving a lasting impression on potential customers. We created beautiful and functional luxury shopping bags (shampoo and conditioner bottles are heavy!), event decor, and other swag design over the years.
In the digital sphere, we supported Bleu Luna with engaging email campaigns, social media graphics, and online advertisements. We worked hand-in-hand with Tiffany to develop a cohesive digital presence that reflected the brand’s values and captured the attention of its target audience.
During the tumultuous year of 2020, the shipping and supply industry faced unprecedented challenges. The demand for containers skyrocketed, causing delays and disruptions. Bleu Luna’s signature blue bottles, a hallmark of the brand’s aesthetic, became increasingly difficult to procure. However, Tiffany’s manufacturer ingeniously found white bottles that could serve as a temporary solution.
We stood alongside Tiffany and her manufacturer during this transitional period, providing valuable consultation to ensure that the shift to the new bottles maintained the brand’s essence of beauty, luxury, and visual appeal. Today, you will find a combination of both the signature blue bottles and the temporary white bottles in the Bleu Luna product line, demonstrating the brand’s adaptability and commitment to delivering exceptional quality amidst challenging circumstances.
At the heart of Bleu Luna is a commitment to natural ingredients, avoiding harmful chemicals, and embracing natural beauty. Tiffany’s role as a teacher and mentor also shaped the brand’s essence. She wanted her passion for empowerment and entrepreneurship to shine through, reflecting her dedication to guiding and inspiring others. The loyal customers of Bleu Luna, affectionately known as the “Bleu Luna Tribe,” share a sense of community and mutual support.
Bleu Luna is more than just a haircare line. It has become a platform for connection and empowerment, where customers uplift and encourage one another. Tiffany’s vision goes beyond selling products; she aims to tear down barriers and build dreams, inserting compelling voices into the industry. Through ongoing collaboration, we continue to bring Tiffany’s vision to life, celebrating natural beauty and fostering a strong sense of unity within the Bleu Luna Tribe.
You can see Tiffany’s line here.
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