Brand Identity Design

We specialize in creating strong and memorable brands that leave a lasting impression.

Let's get started on my brand.

Brand Identity

At Springer Graphic Design, Inc., we specialize in creating strong and memorable brands that leave a lasting impression. Unlike other agencies, we pride ourselves on our team of designers who are not only talented but also approachable and free from ego and attitude. With a diverse portfolio spanning 29 industries, from small mom and pops to large corporations, we have the experience to meet your brand design needs. From logos, brand guides (aka brand books), websites, packaging, and beyond we're excited to help you reach and surpass your brand and business goals.

Brand book for My Beauty IQ
La Mesa brand design collage

Why Brand Design Matters

Brand design is the key to positioning your business in front of the right audience and buyers. It goes beyond aesthetics, encompassing the visual elements, tone, and style that convey your business's story. A strong and cohesive brand identity helps you stand out from the competition, build trust with your audience, and foster long-term relationships.

Crafting Memorable Brand Identities

At Springer Graphic Design, Inc., we understand the importance of a comprehensive brand identity. Our team of experts goes beyond logo design, creating brand books and brand identities that define and guide your visual communication. A brand book is a strategic document that outlines your brand's values, mission, tone, and visual guidelines. It serves as a reference for consistent branding across all channels.

Laura Fratkin's paperwork designs
Packaging design for startups for Mama T's

Our Approach to Brand Guides

We start by immersing ourselves in your brand, getting to know your unique story, target audience, and market positioning. Our designers collaborate closely with you, using the insights gained from client briefs, mood boards, and discovery calls. With a deep understanding of your brand, we develop brand books that capture your essence and provide clear guidelines for design implementation.

Defining Your Visual Identity

Our brand identity services encompass logo design, typography, color palettes, photography treatments, and stylistic elements. We pay attention to every detail to create a cohesive and memorable visual identity that reflects your brand's personality. Whether it's a modern, minimalist look or a bold and vibrant style, we tailor the visuals to resonate with your target audience and industry– from your logo, to your website, to your package design and everything in between.

Collage of logo and brand design for Bark Bakery LLC

Brand Collateral and Implementation

Consistency is key in brand design. Once your brand identity is established, we extend it to various brand collateral pieces, including business cards, letterheads, brochures, packaging, websites, and social media graphics. Our goal is to ensure a seamless brand experience across all touchpoints, both online and offline.

Sarah and her team made magic for me and my business. I originally reached out for logo design and branding but soon after hired them to design my website as well. Throughout each and every step they were accommodating and professional — even with the challenge of different time zones. They worked with my vision and nailed it in every way. It’s refreshing to have someone professional but also so thoughtful and caring to work with. Sarah has been a personal cheerleader on top of it all and has made my confidence as a small business owner truly shine. I cannot recommend her enough!

Laura Fratkin


CEO / Laura Fratkin Photography