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Modern Web Presence: Revamping Lanza Auto

Lanza Auto, a long-standing garage in Massachusetts, embarked on a transformative journey under the leadership of Tim Lanza, who took over the reins from his father. Tim’s mission was to modernize the family business, enhance its advertising efforts, and establish a formidable web presence. As a graphic design company based in San Diego, we were privileged to collaborate with Tim and contribute to this remarkable project.

Tim envisioned transforming Lanza Auto into a contemporary and customer-centric establishment while honoring the legacy built over five decades. The garage had earned a reputation for trust, quality service, and dedication to customers, and Tim was determined to preserve these values while embracing the digital era.

So how do we handle the transition to the new and modern standards for web presence and internet accessibility?

Trust and professionalism are paramount for an automotive service provider, and we wanted the website to reflect these qualities. Employing a clean and sophisticated design, we conveyed the precision and expertise synonymous with Lanza Auto’s services. The layout was optimized for easy navigation, ensuring that clients could find essential information effortlessly.

Website mock-up for Lanza Auto on a laptop.
We wanted to showcase Tim’s family’s story first and foremost, to emphasize this was a family-owned and cherished business.

The collaboration between Tim and our design team yielded significant success. The revamped website breathed new life into Lanza Auto’s online presence, effectively communicating the company’s values and expertise. Tim’s dedication to customer satisfaction and our team’s design efforts resulted in a notable increase in inquiries and appointments.

web presence phone
Responsiveness across devices ensures website accessibility.

Our partnership with Tim and Lanza Auto exemplifies the power of combining tradition with innovation to create a unique identity for a business that has stood the test of time. The project’s success lies in preserving the legacy while embracing the future. We loved playing a role in supporting the continued growth of Lanza Auto, showcasing the enduring impact of meaningful design in a digital world.

You can see Tim’s site here!

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